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Food Systems and Value Addition

Branding & Packaging for Agrifood Enterprises

Create credible product positioning, packaging decisions and communication grounded in customer needs.
ProfessionalOnlineLearning hours under academic reviewIn development
In development

Course overview

A practical pathway built around a clear outcome.

Create credible product positioning, packaging decisions and communication grounded in customer needs.

Produce a brand brief and packaging-development checklist.

Academic and practical requirements

Requirements are stated separately.

Assessment
Assessment plan under academic review
Practical requirement
Practical requirements to be confirmed
Entry requirements
Programme-specific requirements will be published before applications open.

Quality record

Curriculum information

Curriculum version
Draft
Last review
Not yet reviewed
Instructor
Academic team to be confirmed
Technical reviewer
Technical reviewer to be confirmed

Entry qualifications

Who this course is for

  • Young people, farmers, professionals or enterprise builders working in or entering agriculture.
  • Basic English reading ability and access to an internet-enabled phone or computer.
  • No prior university qualification is required for Foundation courses.
  • Professional and Advanced courses benefit from relevant field, study or enterprise experience.

Learning objectives

What you will build

  • Apply positioning to a defined agricultural context.
  • Apply packaging briefs to a defined agricultural context.
  • Apply brand consistency to a defined agricultural context.
  • Produce evidence of learning through practical assignments and assessment.

Course structure

Learn. Apply. Demonstrate.

01

Learn

Lessons and guided resources.

02

Apply

Exercises linked to an agricultural context.

03

Demonstrate

Assessment against the stated outcome.